Key projects from my history as Game Designer, Design Lead, Design Director or Game Director.
SpongeBob SquarePants: Invasion of the Lava King
One of my first games, this Legend of Zelda-inspired Flash game won the 2008 Game of the Year popular vote on Nickelodeon’s website. I was the sole designer on it from initial proposal to launch.
This project set a precedent for bundling the budgets of a few projects to develop one episodic game, which led to several other games in this format for the studio.
Wedding Dash 4-Ever
At the peak in popularity of time management games, I worked on the third and fourth installment of Playfirst’s beloved Wedding Dash series for PC. I participated in the initial proposal and some game design, but did most of the narrative design which included lots of tiny love story that doubled up as puzzle hints.
FunPark Beach Blast
I was the sole designer for this 50s amusement park spin on Diner Dash and took the client’s idea from proposal to launch.
My design and systems were reused as the basis of another game, which I played a support role on and ported to mobile (back in the days of the iPhone 3GS.)
Three years into the live service of this browser-based MMO RPG, I led the overhaul of the on-boarding experience and the monetization strategy, along with the development of a new play area.
Those designs (all developed within my 3 months as interim Lead Game Designer) increased early game retention, reduced long-term churn and boosted the revenue.
The Sims FreePlay
A flagship of EA Mobile’s portofolio, The Sims FreePlay was three years into its live service when I took the lead of its design team.
During my tenure, we launched the best earning limited time events in the history of the game and added a new system to the core game that increased the daily baseline revenue by over 10%.
As Game Director for this tech and games start-up, I led the development of two location-based games (pre-launch) while supporting the development of the proprietary technology that generates a 3D world out of real map data.
Key strides made during my time include paper prototyping, reworking the art style and procedural generation systems, delivering a demo to approach partners and investors, and revising the company strategy to adapt to the market.